On June 14, 2021, Hard Rock turned 50, and that doesn’t happen every day. To mark this monumental anniversary, they have unveiled a new campaign built on the principles that have guided Hard Rock since the beginning, yet provides a fresh perspective and call out to their fans. The Hard Rock Cafe aims to galvanize and inspire their guests around the world.  They are asking them to unite, to inspire others, to embody values that define an icon. Join their call to LIVE GREATNESS.

To make this campaign greater, the Hard Rock Cafe has teamed up with none other than Lionel Messi to kick off LIVE GREATNESS. On the soccer field and in every day life, Messi exemplifies their values and carries LIVE GREATNESS in his actions, every day. Stay tuned on how you can win a GREAT Experience from 100.7 The Bay and the Hard Rock Cafe Inner Harbor. Watch the LIVE GREATNESS video below and check out some photos from the Hard Rock Cafe Inner Harbor.