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‘Top Gun: Maverick’ breaks Paramount+ record to become most watched movie premiere

Top Gun: Maverick was already this year’s No. 1 theatrical release with a global box office of $1.48 billion, and now after debuting over the Christmas holiday it has officially become the most-watched movie premiere ever on the Paramount+ streaming service. According to an official announcement by Paramount, the blockbuster sequel now stands as the most watched movie, globally, with its premiere weekend streaming on Paramount+ (Dec. 22 through Dec. 25).  Maverick surpassed the previous record held by Sonic the Hedgehog 2 by some 60 percent; and the film’s success also increased streaming viewership for the original Top Gun movie by nearly 400 percent, in addition to Tom Cruise’s Mission Impossible franchise entries enjoying a 140 percent increase.

Paramount Pictures CEO Brian Robbins said in a statement: “The runaway success of this film across theatrical, digital and now in streaming is an undeniable proof point demonstrating the power of Paramount’s multi-platform release strategy  Across all our 2022 titles, and now with Top Gun: Maverick, our studio has unlocked the value of variable windowing that streaming provides to augment a film’s overall success.”

Tanya Giles, Chief Programming Officer, Paramount Streaming, added: “We are thrilled to see a continuation of the film’s massive record-breaking success by becoming the No. 1 most-watched movie premiere on Paramount+. We continue to benefit from the highly anticipated theatrical hits from Paramount Pictures that come to the service delivering fans a new way to continue to watch and re-watch their favorite movies.”

Editorial credit: Sarunyu L / Shutterstock.com

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