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CBoTB: Troegs Independent Brewing – Mad Elf Ale

Last year, right around this time, I visited Troeg’s Independent Brewing in Hershey and met with Co-Founders, John and Chris Trogner and in a wide ranging conversation, talked about their careers, the brewery’s history, their beers and their team. Now that we are well into the holiday season, I thought it would be the right time to revisit that meeting and put the spotlight on Mad Elf Ale, their amazing Christmas Ale, and talk about their process for developing recipes.

First recipes. 

As each beer is being refined, Troegs is also working on a name for this soon-to-be released beer. Chris Trogner takes us through that process.

And while today Troegs has a team who participate in new beer releases, when Troegs was going through its early years, most of the ideas came from the two brothers talking, dreaming and innovating. A wonderful example of this is how Mad Elf Ale was created. Mad Elf Ale is brewed with a Belgian yeast, cherries, and 25,000 pounds of honey from Carlisle, Pennsylvania. Chris, and then, John take us back to 2002 and the story behind Mad Elf Ale.

With the Holidays here and Christmas and New Year’s Eve just days away, pick up some Mad Elf Ale from Troegs and, as John Trogner referenced, celebrate the season with family and friends!


100.7 The Bay’s Craft Beer Guy

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